Amy Smith

Professional Assistance

Virtual EA & PA

Operational Ninja | Start-up Specialist | Organisational Guru |

About Me

I’m Amy: Your Organisational Guru! 🌟

I am an efficient and professional Executive Assistant, bringing over two decades of experience to the table.

  • Passionate Organiser: Specialising in start-ups, I excel in establishing efficient workflows and implementing people-driven tools and policies. πŸš€

  • Proactive Communicator: With a love for scheduling and calendar management, I anticipate needs and maintain confidentiality while managing high-level projects. πŸ“…

  • Tech-Savvy Professional: Leveraging technology for efficiency, I'm well-versed in systems including Microsoft, Google, Zoom, Slack, and more. πŸ’»βœ¨

My Values

During COVID-19 I found myself hitting pause and thinking about my career and what I wanted to do next. πŸ€”. I was still in love with being an EA but I craved more when I found the world of start-ups!

I love getting involved from the ground up. Helping implement processes from onboarding to accounts payable and helping to shape handbooks from scratch. I enjoy being able to be part of companies that are making a difference and driven by meaningful values. πŸš€

πŸš€ Innovation: Energised by new ideas and creativity.

🌐 Transparency: Building trust through open, honest communication.

πŸ› οΈ Ownership Mentality: Taking initiative and responsibility.

πŸŒ€ Adaptability: Embracing change with a flexible mindset.

🌳 Autonomy: Empowering self-direction and independence.

What I do


Passionate Executive Assistant with a love for organising people, inboxes, and sock drawers. 🧦


Specialises in start-ups, implementing procedures, processes, people-driven tools, and policies.


Always seeking innovative solutions and continuous improvement.


Empowers leaders, fuels productivity, and creates harmonious work environments.


Fosters collaboration, strong relationships, and leverages technology for efficiency.


Excels at getting the foundations ready and establishing efficient workflows.


Expert in scheduling, calendar management, and anticipating needs.


Maintains confidentiality while managing high-level projects and logistics.


Start-Up Specialist

I have a passion for implementing streamlined processes that fuel growth and efficiency. Navigating the uncharted waters of a start-up, I enjoy sculpting the foundation, establishing efficient workflows, and crafting people-driven procedures. πŸ’‘ My love for creating order out of chaos and fostering an environment of constant improvement makes me not just a spectator in the start-up game but a key player in its success. 🌱

What is my greatest achievement to date?

What I do

People & Operations

I have been able to lead some great projects, a selection of which I have listed below:

  • Culture Enhancement: Implemented a culture study and tools, introducing a 'Praise' wall and hosting Q&A sessions with Senior Leadership. πŸŒπŸ†
  • Employee Empowerment: Launched the People Enablement platform Leapsome, establishing Performance Reviews, a career progression structure, and pulse surveys for continuous feedback. πŸš€πŸ’Ό
  • Team Structure: Established a cohesive company drive structure, streamlining teams for enhanced collaboration and efficiency. πŸ’πŸ”„
  • Asset Management Excellence: Managed the asset lifecycle, including laptops, ensuring new starters are equipped and departing employees return company assets. πŸ’»πŸ”„
  • Buddy System: Successfully implemented a 'Buddy' system for seamless integration of new joiners. 🀝🌐
  • Employee Wellbeing: Sourced and implemented an Employee Assistance Programme to support the well-being of the team. πŸŒˆπŸ€—
  • Onboarding Excellence: Executed a comprehensive pre-boarding and onboarding process, ensuring a smooth transition for new team members. πŸš€πŸŽ‰
  • Offboarding Efficiency: Streamlined the offboarding process, introducing exit interviews and efficient equipment return procedures. πŸšͺπŸ”„

People Projects 🌟

  • Digital Feedback Hub: Introduced an online 'Suggestion Box' for transparent and open communication across the organisation. πŸ“¬πŸ’‘
  • Financial Management: Streamlined accounts payable processes, effectively tracking and authorising invoices. πŸ’³πŸ”„
  • Optimised Spending: Reviewed and optimised application subscriptions, reducing annual spending by $40,000. πŸ’°πŸ”
  • Efficient Payroll: Conducted research and implemented a streamlined payroll system for increased efficiency. πŸ’ΈπŸ”„
  • Employee Benefits: Researched and implemented Group Life Insurance and Employee Assistance Programmes, enhancing employee benefits. πŸŒπŸ’š
  • IT Request Streamlining: Implemented an IT request process using a Google form for enhanced efficiency. πŸ’»πŸ“‹
  • Digital Handbook: Created and implemented a comprehensive handbook in Notion for easy access to company policies and guidelines. πŸ“šπŸŒ
  • Event Management: Implemented an event management system for seamless coordination and execution. πŸ“…πŸŽ‰

Operations Projects πŸš€

What I do


  • Inbox Management: Efficiently handle and organize email correspondence, prioritize emails based on urgency and importance, implement email filters and labels for better categorization, and regularly archive and declutter the inbox. πŸ“¬πŸ“Œ

  • Calendar Management: Schedule and coordinate appointments, meetings, and events, ensure accurate and up-to-date calendar entries, send timely reminders and updates, and manage conflicts while rescheduling as needed. πŸ—“οΈ ⏰

  • Inbox Detox: If you have found your inbox uncontrollable this would be a great start to getting it under control. I will go through your inbox and set you up for success by deleting clutter, setting up categories/ labels and making it easier to maintain going forward. πŸ“§ πŸ”

  • People: Implementation of some high level β€˜people’ related projects including efficient onboarding and offboarding processes, 'Buddy' system, and Employee Assistance Programme and much much more. πŸš€ πŸ’«

  • Operations: Looking at how things work now and how they could be improved including streamlining financial management, optimising costs, implementation of an efficient payroll system and creating a comprehensive digital handbook. πŸ› οΈ πŸ’‘

I’ve listed how I might be able to help you below, but this isn't an exhaustive list. Please contact me if you do not see what you are looking for, or even if you aren’t sure what you are looking for, I’m here to help!


Tech Toolkit

What I do


Hourly Rate

A pay as you go rate of Β£35 per hour,

paid in advance.

Minimum of 1 hour per month.




This is charged at Β£35 per hour and is perfect if you have a bigger project or if you know you will need ongoing support during the month with the ability to book blocks of my time.


Email Detox

This is a one-off service thatt enables me to go through your Inbox, clear it out and implement an organisation system.

This is a fee of Β£200.

Please get in contact with me if you would like to discuss a custom package

Do Something Great...

If you think we would be a great match, do something great, and get in contact!



07834 696 634


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Amy Smith